Social apps should strengthen our relationships with each other, not with our screens. Frustrated by algorithmic ads, brainrot content, and half-baked time limit features, we set out to build a modern social platform that puts people first.

Tether is a design exercise in figuring out what would happen if we removed commonly used deceptive design patterns from the apps we depend on to connect with each other.

Patterns like the infinite scroll, the Explore tab, and pull-to-refresh have been engineered to harvest your attention and personal data into the most lucrative digital revenue stream in human history.